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Media Kit

Discussion Topics & Story Ideas

  • Long-Term Care Trends
    How has COVID impacted long-term care facilities? How has it impacted families? Find out how the pandemic has changed America’s long-term care industry. A growing population of elderly people may not mean more crowded nursing homes. Discover common misconceptions about aging in America. New approaches to long-term care are giving families more choices than ever. Put the most interesting new developments into context.
  • Money, Power & Control
    The long-term illness or death of an elderly family member can create a unique set of problems for blended families. Explore the pitfalls of inheritance in the age of stepchildren and exes. Is a will scribbled on a cocktail napkin valid? Will your heirs gather for a reading of the will after your death? Debunk six common myths about wills. Most adult children don’t know when to assume control of parents’ finances or how to go about doing it. Find out when and how to pick up the financial reins.
  • Family Relationships
    When you’re parenting your parents, your world seems upside down. Learn sensible strategies to survive this rite of passage. The long-term illness of an elderly parent often resurrects simmering sibling rivalries. Find out how to survive the process without destroying family relationships. What happens when feuding family members are so busy fighting each other that the well-being of an elderly loved one is in jeopardy? Discover the latest approaches for dealing with high-conflict families.
  • Caregiving Challenges
    More and more adults are balancing the care of elderly parents with the demands of career, spouse and children. Learn sensible strategies for survival to the Sandwich Generation. Shouldering the demands of care without help is a recipe for burnout and resentment. Discover how caregivers can avoid burnout without burning family bridges. Your elderly mother needs care—but she lives 500 miles away. Learn the dos and don’ts of long-distance caregiving.
  • Paying for Long-Term Care
    Many seniors are realizing they can’t afford long-term care. Discover the total (and hidden) costs of long-term care along with the possible financing options. Many families make decisions about long-term care without getting all the facts. Learn the basics of government benefits, including how to qualify, what’s covered, facts about estate recovery, and new options for care.
  • Quality of Care/Quality of Life
    Many family members worry about the quality of care in a nursing home. Find out how families can become advocates for quality care. If you need outside help to care for a loved one, where do you start? Learn how to hire a caregiver.
  • End-of-Life Decisions
    Who will make healthcare decisions for you when you're unable to make them yourself? How do you want to be taken care of at the end of your life? Learn why every estate plan should answer these questions. How do you talk about death with people who always seemed larger than life? Explore the dos and don’ts of initiating end-of-life discussions with parents. Eighty percent of Americans say that if they were seriously ill, they would want to talk to their doctor about how they would like their lives to end. Yet only seven percent have had the conversation. Explore the disconnect.

Bring a Johnson McGinnis Presenter to Your Audience

To book Barbara McGinnis or Chris Johnson on your program or to arrange for an interview, call (615) 824-2571 or email us

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